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The United Kingdom of the Internet

The screenwriter of The Social Network, Aaron Sorkin, slipped a rather telling piece of dialogue into his Oscar-winning screenplay – ‘We lived on farms, then we lived in cities, and now we’re going to live on the internet.’ Sorkin’s screenplay was written from 2008 to 2009 and whilst the emergence of a truly global social […]

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Social Media of the Future

Just 20 years ago, social media was unheard of. It wasn’t until 2004 that Facebook – today the most widely used social media site on the planet – was created. Whether you’re the type of social media user who religiously Instagrams their food, prefers Twitter for business networking or uses Facebook to keep in touch […]

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How to Avoid ‘Match of the Day’ Content

Alan Shearer’s managerial career record is as follows: played 8; won 1; drawn 2 and lost 5. This is a  win percentage of 12.5%. You are well within your rights to ask yourself how Alan Shearer sees fit, to sit in judgement once a week and offer pseudo-insightful analysis of defensive plays gone awry, in […]

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Has Digital Tech Ruined the Art of Handwriting?

  Penmanship, the act of using your hand to hold an instrument and mark a surface with written language has origins as far back as 3200 B.C. Back in those days, pictographic systems were used. The most distant but familiar handwritten system to us stems from the Roman era; when scripts were written for financial […]

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Facebook is Making You Listen!

Last week Facebook announced some changes to its video platform, including a new setting that will allow sound to automatically play by default. At present, videos in your Facebook news feed are set to auto-play when you scroll, but without audio until you actively click the link. This will no longer be the case moving […]

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Content Design Manual

Content Design Manual – Web Content

Long time no see agent! Finished playing babysitter? Your education on the humble product description may have been juvenile but it was necessary nonetheless. We’re almost at the end of our journey through the content design manual now but we still have some very important missions to complete. I want you back in the field […]

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A/B Testing Image

A/B Testing VS Dating Twins

A/B Testing, or split testing, is a method of comparing two different versions of the same webpage or application against each other to see which one performs best. Alternate variants of a page are shown to users at random, with statistical analysis revealing which one better achieves a certain goal or conversion metric. Or to […]

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