Are your branding efforts a few blueberries short of a punnet? Are your advertorials a few bananas short of a bunch? Is your landing page a few mangoes short of…a big box of mangoes? There is no specific, collective noun for the mango fruit. How disappointing is that? To live in a world where […]
Alan Shearer’s managerial career record is as follows: played 8; won 1; drawn 2 and lost 5. This is a win percentage of 12.5%. You are well within your rights to ask yourself how Alan Shearer sees fit, to sit in judgement once a week and offer pseudo-insightful analysis of defensive plays gone awry, in […]
As a writer, specifically a content writer, you can come across some interesting subjects. In fact, over the years, I’ve come across most subjects. Sadly (and hopefully the boss isn’t going to read this) not all of them are that interesting. A lot are but, as in all areas of life, there’s always one. Some […]
Is social media running blogging? It is a slightly slanderous title and an extreme accusation to make; but with merit. Technically, blogging is of course a form (if not the very first form) of social media. Telling stories online was the basis for the whole social media boom and blogging was at the very forefront […]
We have your attention, right? Good. Immediately into this blog post and we have our first point made already. If your marketing plans are achieving f*** all, then your starting point towards a resolution is to look at the content you are basing your plans around. Poor content equals poor reading which, in turn, equals […]