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All Writers Are Like Ravens

Evolution certainly is a spectacular yet complex part of our world. There are animals on this planet that we as humans can strongly relate to because of their characteristics. When we think about our star sign, there is usually an animal that is connected. For example, Aries has the ram, Cancer has the crab and […]

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6 Completely Free Content Writing Courses Online

Whether you are completely new to the writing industry, or you are an experienced scribe, there is always something new to learn. Writing is a wide and varied field with a huge number of disciplines and genres, and each genre itself can contain numerous categories. Closely associated with SEO and marketing, content writing and copywriting […]

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How to Craft a Landing Page

If done right, your landing page can be an essential part of your business. It can help you to build a database of leads that can be used effectively for marketing campaigns in the future, and also help you to turn traffic into deals. Statistics show that, if done right, more landing pages can increase […]

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Writing Essentials: Everything You Need to Succeed

A decent laptop, a comfy chair and a wobble-free desk are the essentials of any working environment and are all well and good. But what about the less obvious, and perhaps, intangible aspects that a content writer may need to succeed? Let us now delve into a day in the life of a content writer […]

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Top 20 Tips for Freelance Writers

Looking for a new adventure? Perhaps you’re sick of your day job? Do you dream of working from home in your pyjamas while binge watching Netflix all day? Maybe you have a small family and you’re looking for a way of bringing in an income while making the most of each precious moment. You may […]

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The United Kingdom of the Internet

The screenwriter of The Social Network, Aaron Sorkin, slipped a rather telling piece of dialogue into his Oscar-winning screenplay – ‘We lived on farms, then we lived in cities, and now we’re going to live on the internet.’ Sorkin’s screenplay was written from 2008 to 2009 and whilst the emergence of a truly global social […]

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Social Media of the Future

Just 20 years ago, social media was unheard of. It wasn’t until 2004 that Facebook – today the most widely used social media site on the planet – was created. Whether you’re the type of social media user who religiously Instagrams their food, prefers Twitter for business networking or uses Facebook to keep in touch […]

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Is Your Marketing Plan Missing a Pineapple?

  Are your branding efforts a few blueberries short of a punnet? Are your advertorials a few bananas short of a bunch? Is your landing page a few mangoes short of…a big box of mangoes? There is no specific, collective noun for the mango fruit. How disappointing is that? To live in a world where […]

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The Web’s Five Best Writing Tools

I started my writing life in a different era – one in which pens, paper and typewriters figured big time. There was some new kit coming in, around then, word processors and some weird thing called the ‘world wide web’. But for a would-be writer/had-to-be office worker; the old ones, for a while, remained the […]

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The Juicy Content – Does Size Really Matter?

Mark Twain once remarked, “I didn’t have time to write a short letter, so I wrote a long one instead”. I had the time to find a relevant quote, so I didn’t need to use an irrelevant one instead. In the contemporary era of web-driven commerce, content writing and online blogging have become important facets […]

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